Fella babies, today we start off with the direct line from representation to racism. (The click beyond.)
Marketing ten thousand steps for fifty years. Man, what a triumph - but not of healthcare information.
It's been my policy to view actual moving/sound footage of Trump as little as possible, so I rarely end up seeing Melania either. However, during his recent visit to the U.K., I caught a little of their welcome to Charles and Camilla ... and was car-wreck fascinated. Go to about :45 and watch her attempts to maintain a smile. It's eerie.
And then there's the light FIST she makes as she turns to enter the house. Yikes.
Welp, and if like me looking at those two (not meaning Charles and Camilla, but hey, YMMV) makes you feel dirty ... maybe it's a good thing. On the relationship of microbial bacteria and depression - not what you might think! (Or: hooray for pets!)
And here we have the final nail in the coffin as to my old argument with my bro: I am NOT a(n) historian.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Sunday, June 9, 2019
Friday, April 13, 2018
Collection
Danger, Will Robinson! Plot bunnies ahead! But wow is this a GREAT mind-blower for Friday the 13th. The Atlantic on the possibility of truly ANCIENT civilization (... ?). Man, oh man, the fiction you could write riffing on this idea! OSUM. This appeals to me immensely, with my increasing thing about systems and scale ...
Oh my gosh, what a splendid piece of YA literary history. Also, I love a teacher names Mrs. Teachum. I just like the word teachum, like hokum, absurdum, or bunkum but so much more appealing. Go make with the click.
And a little more from Smithsonian Magazine - e-cigs are using the same advertising gambits decades and even generations-since prohibited for combustible cigarettes. PLUS a back-to-school special ad, which I don't think the old school ever even tried. Stay classy, vape-producers!
If you can fix this truth in your minds, namely, that the true use of books is to make you wiser and better, you will have both profit and pleasure form what you read.
--Sarah Fielding
Oh my gosh, what a splendid piece of YA literary history. Also, I love a teacher names Mrs. Teachum. I just like the word teachum, like hokum, absurdum, or bunkum but so much more appealing. Go make with the click.
And a little more from Smithsonian Magazine - e-cigs are using the same advertising gambits decades and even generations-since prohibited for combustible cigarettes. PLUS a back-to-school special ad, which I don't think the old school ever even tried. Stay classy, vape-producers!
Tuesday, December 20, 2016
______ Porn
Life being what it is these days, I recently had to explain to my tender-eared mother the concept of "food porn." You can't always trust that your little parents won't be exposed to such outre' things; you can, of course, take control of how you explain them to your family.
It's the ubiquity of television food shows, reveling in exotic ingredients and watching judge after judge ooh-ing and ahh-ing over delicacies we may never be able to enjoy. It's both a sharing and a teasing with food. It's the basis of, at this point, SEVERAL industries - not just one.
The key to food porn of the description in quotes, roughly what I said to my mom, is the teasing, the punishment, the 'better than thou' art eating aspect. Tantalization is *meant* to be a bit cruel.
Substitute other words for "food" and we have all the teasing habits and infotainment making cultural forces we barely knew about when I was a kid.
Tantalization is meant to be cruel.
HGTV specializes in, essentially, architectural porn, a lifestyle on sale - with all the sponsors clearly delineated along the way, so you can ensure your life is properly equipped with hardwood floors never walked upon by anyone before you, white custom cabinetry, granite kitchens, stainless steel appliances.
Wealth porn has been around a long time. Pioneered during the Great Depression in movies of opulence and glamour, it was industrialized for the first time by the likes of Robin Leach, and by now the cultural landscape is rife with people essentially famous for living wealthily, and people becoming wealthy by selling their lives in order to finace ever-more eye-popping lifestyles.
Not so long ago, the sellability of economy porn - specifically, financial scare porn, brought us that glorious year, 2008. (HGTV's specialty, selling homes beyond the means of buyers, indubitably deserves credit for marketing tie-ins.
We've come to a place of generalizing this last variety, to where FEAR PORN all by itself is an engine not merely of lifestyle, but now commands politics worldwide.
Tantalization is meant to be cruel.
The world is populated with scab-pickers. It hurts. We shouldn't. We do.
Selling the pain of fear clearly works. Fear the crime rate: ignore real-world statistics; just fear crime, fear that The Other is coming to murder you in your bed. Fear The Other: forget that immigrants are mostly children and their mothers; just fear that *some* of them are men who by dint of their color, or religion, or both, are terrorists. Fear that others' advantage is your disadvantage. Fear everything ... except those most stridently crowing about FEAR.
For them, please vote. Early and often. Leave facts, or facticity (*), to them; only fear, and come to them for protection.
Fear porn. Because it sells. And it's making somebody money.
(*Having not checked the copyright on "truthiness", I coined this term as a pointer to the many statistics and explicit/specific/blatant lies we are being sold of late. But alas, it turns out to be an actual word! Even though spell Czech gives it the red-squiggly underline. Well, durnit.)
All links - which are the same link repeated, involve the language of domination. Hover over the link to read the URL and decide whether you are too sensitive!
Food porn is this thing where people take photos of their food so they can share both the deliciousness they are about to enjoy, and tease others with how well they are eating.
It's the ubiquity of television food shows, reveling in exotic ingredients and watching judge after judge ooh-ing and ahh-ing over delicacies we may never be able to enjoy. It's both a sharing and a teasing with food. It's the basis of, at this point, SEVERAL industries - not just one.
The key to food porn of the description in quotes, roughly what I said to my mom, is the teasing, the punishment, the 'better than thou' art eating aspect. Tantalization is *meant* to be a bit cruel.
Substitute other words for "food" and we have all the teasing habits and infotainment making cultural forces we barely knew about when I was a kid.
Tantalization is meant to be cruel.
HGTV specializes in, essentially, architectural porn, a lifestyle on sale - with all the sponsors clearly delineated along the way, so you can ensure your life is properly equipped with hardwood floors never walked upon by anyone before you, white custom cabinetry, granite kitchens, stainless steel appliances.
Wealth porn has been around a long time. Pioneered during the Great Depression in movies of opulence and glamour, it was industrialized for the first time by the likes of Robin Leach, and by now the cultural landscape is rife with people essentially famous for living wealthily, and people becoming wealthy by selling their lives in order to finace ever-more eye-popping lifestyles.
Not so long ago, the sellability of economy porn - specifically, financial scare porn, brought us that glorious year, 2008. (HGTV's specialty, selling homes beyond the means of buyers, indubitably deserves credit for marketing tie-ins.
We've come to a place of generalizing this last variety, to where FEAR PORN all by itself is an engine not merely of lifestyle, but now commands politics worldwide.
Tantalization is meant to be cruel.
The world is populated with scab-pickers. It hurts. We shouldn't. We do.
Ow, ow, ow. Do it again.
Selling the pain of fear clearly works. Fear the crime rate: ignore real-world statistics; just fear crime, fear that The Other is coming to murder you in your bed. Fear The Other: forget that immigrants are mostly children and their mothers; just fear that *some* of them are men who by dint of their color, or religion, or both, are terrorists. Fear that others' advantage is your disadvantage. Fear everything ... except those most stridently crowing about FEAR.
For them, please vote. Early and often. Leave facts, or facticity (*), to them; only fear, and come to them for protection.
Fear porn. Because it sells. And it's making somebody money.
(*Having not checked the copyright on "truthiness", I coined this term as a pointer to the many statistics and explicit/specific/blatant lies we are being sold of late. But alas, it turns out to be an actual word! Even though spell Czech gives it the red-squiggly underline. Well, durnit.)
All links - which are the same link repeated, involve the language of domination. Hover over the link to read the URL and decide whether you are too sensitive!
Friday, April 22, 2016
Beginnings ... (?)
It looks like my last post was the 2500th on this blog. Interesting; it was about neverending dying. It was unplanned.
Like so much of life. Unplanned.
One year ago, I allowed myself to contemplate putting The Ax and the Vase away. At the time, I could not face that as a death, but a persistent coma eventually becomes a death for those who are still in the waking life. It hasn't been long since I memorialized that death, not for the first time, but pretty much in that context. I even said, there is a freedom in letting go. I have been seeing the "release" aspect of death a great deal of late.
And so, it is hard. It is hard to contemplate hope instead.
Stripping off the preciousness and poetry: it's hard, and terrifying, to find myself considering self-publishing.
There is an aspect to the idea that feels like death, itself. The dream of traditional publishing, for me, has been a long one - as long as the writing of Ax itself was, and that was ten years or more. In the beginning, there was a powerful challenge and a business to learn, and that appealed to me. In the midst of that education, the idea of learning another way was overwhelming.
I've seen the commitment it takes to be an indie. I've long, too, seen the liberty inherent in being pre-published. For all these years, the technical side of the self-pub path has been aplenty to stymie me and allow me to maintain an almost studied ignorance, focusing on the traditional pub path.
Damn my brain. I find with age, it is more open, not less, to new ideas and new ways of doing things. I'm a Virginian! This is not natural.
But, even my wee and paltry brain is capable of perception. It has not escaped me that the infrastructure and the process of self-pub has been refined and cultivated over the same years indie's reputation has grown, along with its popularity. And my wee and paltry brain occasionally gets the idea it might just be big enough to learn something new.
And my heart and my talent and my uppity-osity kind of think Ax is a good novel. That it should not die.
I'm still very well aware of its disadvantages as a product. But vanity wonders ... could it work in a market unlike traditional publishing? In this, my wee and paltry brain may admittedly be prone to arrogance.
I am by no stretch committed. Too much to learn even to begin. And this time has been a hard time; it is possibly the worst time in the world to take on such an enterprise. But this is perhaps part of the reason I contemplate it.
As for the rest: I blame my wee and paltry brain. And reading. Reading. Reading. Reading. And a friend who is willing to give me the benefit of her experience and expertise, at least as a starting point. I am grateful for Leila Gaskin. As who wouldn't be?
Sigh.
The comments are open. I would love to see others' thoughts.
Like so much of life. Unplanned.
One year ago, I allowed myself to contemplate putting The Ax and the Vase away. At the time, I could not face that as a death, but a persistent coma eventually becomes a death for those who are still in the waking life. It hasn't been long since I memorialized that death, not for the first time, but pretty much in that context. I even said, there is a freedom in letting go. I have been seeing the "release" aspect of death a great deal of late.
And so, it is hard. It is hard to contemplate hope instead.
Stripping off the preciousness and poetry: it's hard, and terrifying, to find myself considering self-publishing.
There is an aspect to the idea that feels like death, itself. The dream of traditional publishing, for me, has been a long one - as long as the writing of Ax itself was, and that was ten years or more. In the beginning, there was a powerful challenge and a business to learn, and that appealed to me. In the midst of that education, the idea of learning another way was overwhelming.
I've seen the commitment it takes to be an indie. I've long, too, seen the liberty inherent in being pre-published. For all these years, the technical side of the self-pub path has been aplenty to stymie me and allow me to maintain an almost studied ignorance, focusing on the traditional pub path.
Damn my brain. I find with age, it is more open, not less, to new ideas and new ways of doing things. I'm a Virginian! This is not natural.
But, even my wee and paltry brain is capable of perception. It has not escaped me that the infrastructure and the process of self-pub has been refined and cultivated over the same years indie's reputation has grown, along with its popularity. And my wee and paltry brain occasionally gets the idea it might just be big enough to learn something new.
And my heart and my talent and my uppity-osity kind of think Ax is a good novel. That it should not die.
I'm still very well aware of its disadvantages as a product. But vanity wonders ... could it work in a market unlike traditional publishing? In this, my wee and paltry brain may admittedly be prone to arrogance.
I am by no stretch committed. Too much to learn even to begin. And this time has been a hard time; it is possibly the worst time in the world to take on such an enterprise. But this is perhaps part of the reason I contemplate it.
As for the rest: I blame my wee and paltry brain. And reading. Reading. Reading. Reading. And a friend who is willing to give me the benefit of her experience and expertise, at least as a starting point. I am grateful for Leila Gaskin. As who wouldn't be?
Sigh.
The comments are open. I would love to see others' thoughts.
Tuesday, September 22, 2015
Well, SOMEBODY Wants It ...
My thanks to Tom Williams for pointing me to the one person in the world eagerly seeking a novel about Clovis I, King of the Franks.
Only tens of thousands more to go, and The Ax and the Vase is a product I can sell.
In the meantime: WIP. And sighing.
Only tens of thousands more to go, and The Ax and the Vase is a product I can sell.
In the meantime: WIP. And sighing.
Labels:
King Clovis I,
marketing,
reading,
The Ax and the Vase,
The Franks
Monday, August 17, 2015
When A Picture is Worth a Thousand Barfs
I'll shut up about airsickness, I swear - but, honestly, how could I not share this? Possibly the single most literally-brutal misfire in copy and graphic design, I give you:
The Delta airsick bag.
Simultaneously sympathetic and terribly threatening, complete with Terminator reference?
Check.
Also: hurl.
The Delta airsick bag.
Simultaneously sympathetic and terribly threatening, complete with Terminator reference?
Check.
Also: hurl.
Labels:
asides,
did NOT see that coming,
hee,
ills,
images,
marketing,
things that ... are
Saturday, May 3, 2014
Collection
Gary Corby tells us about the Father of History's inception of that greatest of events - an author's reading in support of book sales. Welcome to 440 BCE ...
Donna Everheart lays out very nicely the reasons I'm always telling people I do NOT expect to be able to quit my job to become a full-time author. Published or not, it's not a big-bucks business for any but the very, VEEERRRY few ...
Who needs a kiss? Passion of Former Days lives up to its adjective here - I think I like the Donyale Luna one best. If only because it gives me a chance to use her name, which I have always loved. Though Russ Tamblyn and Venetia Stevenson's photo is a stunning image!
Jeff Sypeck gives us the story of a weed, with a side of etymology. (I love etymology almost as much as I love purple flowers. Okay, more.)
Commie-informer, massive tax enthusiast, good kisser (to the detriment of two Hollywood careers) - ten of the now-lesser-known facts about The Gipper.
Donna Everheart lays out very nicely the reasons I'm always telling people I do NOT expect to be able to quit my job to become a full-time author. Published or not, it's not a big-bucks business for any but the very, VEEERRRY few ...
Who needs a kiss? Passion of Former Days lives up to its adjective here - I think I like the Donyale Luna one best. If only because it gives me a chance to use her name, which I have always loved. Though Russ Tamblyn and Venetia Stevenson's photo is a stunning image!
Jeff Sypeck gives us the story of a weed, with a side of etymology. (I love etymology almost as much as I love purple flowers. Okay, more.)
Commie-informer, massive tax enthusiast, good kisser (to the detriment of two Hollywood careers) - ten of the now-lesser-known facts about The Gipper.
Sunday, January 19, 2014
Pitchery
Thinking about The Query Shark’s posts on pitch sessions, and my own experiences both with these and with Pitchapalooza, I’ve been ruminating on how useful they are. The thing is, I’ve had 100% success with in-person pitches – with “success” defined as “agent asks for partial or full” (and fulls are more frequent as electronic delivery improves; as Victoria Skurnick said to me, and part of the reason I asked her for an interview to be published here, “Why ask for a partial, it’s all the same by email”). There was a time when a full request was a HUGE deal, but either out of my own experience or because technology has changed so much in the industry, even down to these preliminary events, it seems less earth-shaking now than once it did.
As for pitch sessions, part of Janet Reid’s objection is the nervousness and the novice state of so many of the writers she sees during sessions. Much as I’m little burdened with preciousness about the killing off of my darlings, I was fortunate to have parents who very consciously and explicitly raised me and my brother to be able to talk to people in any walk of life. Now, for me and my brother, this does NOTHING to actually eliminate nervousness, *but* it does manage the thing – and, frankly, there’s not much interest in a life into which a little nervousness never falls. Nervousness is close kin to excitement – and, if you’re excited about what you have written, as far as a pitch session goes, that can bring you halfway “there” so to speak.
I pay attention to how I plan to pitch, but I’m not scripted beyond those points about Clovis’ story I personally found so compelling I needed to write it, and which I know make the strongest selling points both literarily and in the market. Now, if I were blessed to attend conferences more regularly or closely dealing with my particular GENRE, maybe I’d have been agented years ago just off an in-person – but, as much as I love JRW, and as widely worthwhile as I find The Ax and the Vase to be … you may be astonished to learn that, apparently, the trade in ancient Frankish kings is not brisk in fiction currently.
(That’s not to say that the market is not good, but it does speak to Clovis’ relative obscurity next to the ubiquitous Tudors, Rome, and even the odd Plantagenet in histfic alone – and histfic is only one area out of many, when it comes to conference-planning for maximum impact. Take a look at the fascinating data produced recently by a historical fiction survey; even keeping in mind that this was created by sampling a necessarily skewed sample, the results are interesting and even encouraging.)
I keep getting off discussion of pitching. One has to be careful, you can do that in a 5-minute session, and POOF it’s all over then.
Another objection Reid has is that the five-minute pre set meeting is all an author gets, at a conference. This is where my love of JRW forces me to point out that – SOME conferences invite participants/agents/marquee speakers/editors to come AND TO BE THERE THE WHOLE TIME. Buttonholing agents in the hall is not merely encouraged, but built into the experience. So, at JRW – yes, they have pitch sessions (as Reid points out, to omit them might cause riots from writers who expect them), but there is also the opportunity to pitch impromptu … and just to have LUNCH with people. This past conference, I reacquainted myself briefly with Paige Wheeler, the first agent to ever request a partial from me (I need to re-query her ASAP!), and formally pitched both Victoria Skurnick and Deborah Grosvenor, who was incredibly generous in fitting me in at the end of an extraordinarly long day, and even got to just sit and relax for a while at a table off on its own slightly apart from the center of activity, talking cello music and mezzuzahs with Ms. Skurnick, who was so painfully delightful I asked for the interview then and there (and she was enthusiastic and lovely in saying yes, I’d love to).
So, clearly, I would number among those authors whose reaction to Janet Reid’s condemnation of these sessions would be resistant, to say the least. But then, I’m among those lucky twits whose reaction to nervousness itself seems to be manageable and productive – and I am also smug enough to say to myself, an author who wants to sell a book needs to be able to sell her or himself, so for pete’s sake, pitch sessions are just part of that education we need in order not only to improve our pitches and queries themselves, but to participate in the larger world I am trying to become part of, that of Published Author.
Who the HELL put that soapox there, and how did I trip on it … ?
Um. So – yeah, I kind of like pitch sessions. I like being surrounded by friends old and new, sharing these tiny and painful short works, getting feedback, rehearsing, improving them. Conferences have borne, for me, some of the best marketing work I’ve been able to produce in support of Ax itself. And, nervous or not, I’ve never been to one where EVERYONE was not completely supportive, no matter the context. And the agents are not the least of this. I’ve learned, even those who don’t “do” my genre are generally delightful people, and at times there’ve been those it just hurts me to know don’t work in my area. (Michelle Brower, I’m looking at you.)
Just thinking about all this makes me want to get a-querying and impress the pants off of those I’ve met – and Janet Reid herself (are you kidding me? Love Query Shark like I do, and NOT take a chance? No way – now that she’s open for queries again, she’s on the list, of course she is). And so I must away, and get cracking.
Even if I can’t vomit on anyone’s shoes.
As for pitch sessions, part of Janet Reid’s objection is the nervousness and the novice state of so many of the writers she sees during sessions. Much as I’m little burdened with preciousness about the killing off of my darlings, I was fortunate to have parents who very consciously and explicitly raised me and my brother to be able to talk to people in any walk of life. Now, for me and my brother, this does NOTHING to actually eliminate nervousness, *but* it does manage the thing – and, frankly, there’s not much interest in a life into which a little nervousness never falls. Nervousness is close kin to excitement – and, if you’re excited about what you have written, as far as a pitch session goes, that can bring you halfway “there” so to speak.
I pay attention to how I plan to pitch, but I’m not scripted beyond those points about Clovis’ story I personally found so compelling I needed to write it, and which I know make the strongest selling points both literarily and in the market. Now, if I were blessed to attend conferences more regularly or closely dealing with my particular GENRE, maybe I’d have been agented years ago just off an in-person – but, as much as I love JRW, and as widely worthwhile as I find The Ax and the Vase to be … you may be astonished to learn that, apparently, the trade in ancient Frankish kings is not brisk in fiction currently.
(That’s not to say that the market is not good, but it does speak to Clovis’ relative obscurity next to the ubiquitous Tudors, Rome, and even the odd Plantagenet in histfic alone – and histfic is only one area out of many, when it comes to conference-planning for maximum impact. Take a look at the fascinating data produced recently by a historical fiction survey; even keeping in mind that this was created by sampling a necessarily skewed sample, the results are interesting and even encouraging.)
I keep getting off discussion of pitching. One has to be careful, you can do that in a 5-minute session, and POOF it’s all over then.
Another objection Reid has is that the five-minute pre set meeting is all an author gets, at a conference. This is where my love of JRW forces me to point out that – SOME conferences invite participants/agents/marquee speakers/editors to come AND TO BE THERE THE WHOLE TIME. Buttonholing agents in the hall is not merely encouraged, but built into the experience. So, at JRW – yes, they have pitch sessions (as Reid points out, to omit them might cause riots from writers who expect them), but there is also the opportunity to pitch impromptu … and just to have LUNCH with people. This past conference, I reacquainted myself briefly with Paige Wheeler, the first agent to ever request a partial from me (I need to re-query her ASAP!), and formally pitched both Victoria Skurnick and Deborah Grosvenor, who was incredibly generous in fitting me in at the end of an extraordinarly long day, and even got to just sit and relax for a while at a table off on its own slightly apart from the center of activity, talking cello music and mezzuzahs with Ms. Skurnick, who was so painfully delightful I asked for the interview then and there (and she was enthusiastic and lovely in saying yes, I’d love to).
So, clearly, I would number among those authors whose reaction to Janet Reid’s condemnation of these sessions would be resistant, to say the least. But then, I’m among those lucky twits whose reaction to nervousness itself seems to be manageable and productive – and I am also smug enough to say to myself, an author who wants to sell a book needs to be able to sell her or himself, so for pete’s sake, pitch sessions are just part of that education we need in order not only to improve our pitches and queries themselves, but to participate in the larger world I am trying to become part of, that of Published Author.
Who the HELL put that soapox there, and how did I trip on it … ?
Um. So – yeah, I kind of like pitch sessions. I like being surrounded by friends old and new, sharing these tiny and painful short works, getting feedback, rehearsing, improving them. Conferences have borne, for me, some of the best marketing work I’ve been able to produce in support of Ax itself. And, nervous or not, I’ve never been to one where EVERYONE was not completely supportive, no matter the context. And the agents are not the least of this. I’ve learned, even those who don’t “do” my genre are generally delightful people, and at times there’ve been those it just hurts me to know don’t work in my area. (Michelle Brower, I’m looking at you.)
Just thinking about all this makes me want to get a-querying and impress the pants off of those I’ve met – and Janet Reid herself (are you kidding me? Love Query Shark like I do, and NOT take a chance? No way – now that she’s open for queries again, she’s on the list, of course she is). And so I must away, and get cracking.
Even if I can’t vomit on anyone’s shoes.
Labels:
agents,
ambivalence,
attitude,
blogs and links,
Conference,
grinding,
JRW,
marketing,
the process of shilling
Wednesday, January 8, 2014
Also:
... why didn't anybody TELL me how absolutely rotten that Synopsis is, just right over there >>>>
???
It stinks!
Working on that. Sheesh, y'all. Feedback's always welcome, y'know. If I wanted a diary I wouldn't be writing here, and all this would be locked in a pretty pink vinyl book under my pillow. C'mon!
???
It stinks!
Working on that. Sheesh, y'all. Feedback's always welcome, y'know. If I wanted a diary I wouldn't be writing here, and all this would be locked in a pretty pink vinyl book under my pillow. C'mon!
Sunday, October 13, 2013
Penguin Pop
Morrisey has power - and not in his capacity as a lyricist. I wouldn't have thought at this point in his career his clout was this heavy, but apparently he can DEBUT as a writer as a classic already, right out of the box. Not so much as a single review to make the point, only Penguin Classics' imprint to prove it.
I agree with the columnist - the point is not that Morrisey could never earn the "classic" label. It's a debatable point, but not one any reader has had the chance to judge in the first place.
So let's raise a pail of pink Cristal (is there such a thing as pink Cristal ... ?) in cheers to this literary classic. Whatever it may be (because *nobody* has read this book yet, outside of Penguin).
Link thanks to Caustic Cover Critic's mention, which shows the "Classic" cover.
I agree with the columnist - the point is not that Morrisey could never earn the "classic" label. It's a debatable point, but not one any reader has had the chance to judge in the first place.
So let's raise a pail of pink Cristal (is there such a thing as pink Cristal ... ?) in cheers to this literary classic. Whatever it may be (because *nobody* has read this book yet, outside of Penguin).
Link thanks to Caustic Cover Critic's mention, which shows the "Classic" cover.
Labels:
ambivalence,
books,
literature,
marketing,
music,
pop culture,
publishing,
Talking Politics
Friday, September 27, 2013
Janet Reid, Query Shark
Janet Reid also gets her own post today, because what she's been doing with her Question Emporium posts recently deserves expansion. I posted her comment recently about what her job is(n't), but that too begs further discussion.
So, read this post for her elucidation on what doesn't sell and the crucial point that what SHE can't sell isn't necessarily un-sellable. It's important to keep these things in mind. Though you don't have to go the Special Snowflake (... or is it Highlander ... ?) route in seeking an agent, it is not the case that *any* agent is okay, nor that all agents provide the same opportunities for success. Agents know this. We need to remember it too.
And read this post for a quick look at the realities of profit and return in publishing. What ho!
So, read this post for her elucidation on what doesn't sell and the crucial point that what SHE can't sell isn't necessarily un-sellable. It's important to keep these things in mind. Though you don't have to go the Special Snowflake (... or is it Highlander ... ?) route in seeking an agent, it is not the case that *any* agent is okay, nor that all agents provide the same opportunities for success. Agents know this. We need to remember it too.
And read this post for a quick look at the realities of profit and return in publishing. What ho!
Monday, August 19, 2013
Love and Market Boundaries
Tom Williams is sadly correct in a brief surmise about the limits of the market, as a reflection of the limits of our minds and hearts as consumers. The bit about "Splash" is particularly depressing - but it is a worthwhile read. So go read it, it'll only take a couple minutes. I finally bought Cawnpore just to snub the damned market (and because I *am* interested - no matter how huge the TBR pile is!).
Sunday, July 28, 2013
How to Read
I didn't want to steal a vid from Day without credit, and so this appears in the Collection post below. However, this lesson is extremely useful for those of us still learning our way - and hoping, someday, to have readings of our own. This deserved a *post* of its own.
So l...i...s...t...e...n...
Good material, well taught.
Part 2:
Be audible. Do it from your diaphragm (Steve Martin jokes may be leaping to mind - and that is okay ...).
Read slowly - pacing is important in the writing; why wouldn't your rhythm as a reader matter?
Choose your passage carefully - watch the number of characters in a scene; is it self-contained? (dramatic content/is your stopping point a cliffhanger?); listen to the language (onomatopoeia); control your own interpretation (read the meanings) ...
One of her pieces of advice is to read from the POV of your own gender ... a trick I won't be able to accomplish with Clovis, written as it is in first person from his POV ... But even so, it can be done. I suspect my abilities do run so far; I've read this MSS so many times, out loud, just in its very writing.
The voice is a muscle. She comments near the beginning of video #2 on resonating and what a sinus infection can do to you. True too of bronchial issues: this past couple of weeks? I could not have used mine properly!
Pitch, placement, pacing, accent, attitude. (And not all attitude is 'tude, yo.)
GKDTBP.
Also, I agree with Day. The attitude section is great.
So l...i...s...t...e...n...
Good material, well taught.
Part 2:
Be audible. Do it from your diaphragm (Steve Martin jokes may be leaping to mind - and that is okay ...).
Read slowly - pacing is important in the writing; why wouldn't your rhythm as a reader matter?
Choose your passage carefully - watch the number of characters in a scene; is it self-contained? (dramatic content/is your stopping point a cliffhanger?); listen to the language (onomatopoeia); control your own interpretation (read the meanings) ...
One of her pieces of advice is to read from the POV of your own gender ... a trick I won't be able to accomplish with Clovis, written as it is in first person from his POV ... But even so, it can be done. I suspect my abilities do run so far; I've read this MSS so many times, out loud, just in its very writing.
The voice is a muscle. She comments near the beginning of video #2 on resonating and what a sinus infection can do to you. True too of bronchial issues: this past couple of weeks? I could not have used mine properly!
Pitch, placement, pacing, accent, attitude. (And not all attitude is 'tude, yo.)
GKDTBP.
Also, I agree with Day. The attitude section is great.
Labels:
authors,
blogging,
characters,
marketing,
professionalism,
reading,
the process of shilling,
voice
Friday, July 12, 2013
Racism For the Cause
Images of anti-Japanese racism in America, specifically circa WWII, are unfortunately familiar to me from the cartoons of my youth. Even so, it's easy to allow ourselves to forget just how virulent and overt the problem actually was.
We know about internment camps, but I suspect we like to focus on the word camp in something more approximating summer-camp, or perhaps even just Hogan's Heroes' POW camp, than to believe that America ever (never mind so hideously recently) had anything like a concentration camp. But we did concentrate a certain population and our purpose was not moral.
ONLY YOU ... can fight racism. Fascinating, but incredibly ugly, images of jingoistic fire prevention messages from the forties - and, thank heavens, some of the ways we have evolved. I find the image of Smokey giving people bear hugs questionable, but at least it isn't outright offensive.
We know about internment camps, but I suspect we like to focus on the word camp in something more approximating summer-camp, or perhaps even just Hogan's Heroes' POW camp, than to believe that America ever (never mind so hideously recently) had anything like a concentration camp. But we did concentrate a certain population and our purpose was not moral.
ONLY YOU ... can fight racism. Fascinating, but incredibly ugly, images of jingoistic fire prevention messages from the forties - and, thank heavens, some of the ways we have evolved. I find the image of Smokey giving people bear hugs questionable, but at least it isn't outright offensive.
Tuesday, June 4, 2013
How to Write a Great Query Letter ... What They're Not Saying
There are likely thousands of articles and blog posts out there offering advice on how to get an agent's attention. There's also no shortage of agents at conferences, explaining what to do/not to do quite passionately. I've read and listened to my share, and after a while you start to shake your head because either people are stupider, en masse, than you can comfortably contemplate, or it is just far too easy. Some of the commonest advice boils down thus:
You can't make lightning strike, all you can do is set up a lightning rod and prepare, prepare, prepare.
- Address queries to a particular agent - this means, don't send out a blast email query to every agent whose email you could find, without personalizing nor, perhaps, even researching to whom you are sending. Choose to whom to submit by researching, and know your audience - and create each submission for its recipient.
- Corollary to addressing a particular agent - spell his or her name correctly. Seriously, getting a name wrong is a pretty basic insult to avoid in an attempt to get someone's professional attention.
- Follow the agency's submissions guidelines - if an agency as a whole or a particular agent prohibits attachments, or specifically says they like to see word count, or requires the use of an electronic form, counting yourself as the Special Snowflake who doesn't have to conform to simple guidelines is a dealbreaker. Just do it. It's the low-low price of admission.
- Content - keep it to a page or less. Don't yammer about the money you're going to make an agent. Don't cast the movie. Don't be a braggart, and don't be an apologetic milquetoast either. Get the synopsis done, introduce yourself as a prospect, include what is required/allowed, and get out. With THANKS for time, attention, etc. (Yes: this kind of thing actually needs to be said. Sad, isn't it?)
- Mechanics - anything you send represents your writing. If it's not free of typos, misspellings, outright construction errors, and precious formatting, it will speak very very VERY poorly indeed of your skill in the field of writing. If it lacks energy and momentum, the assumption will be: so does your manuscript. Your main character, setting, and major dramatic question should be clear in your query. (Again, yes: this kind of thing actually needs to be explained. Ad naseum, yet.)
A lot of it is professionalism and common sense, and of course - unfortunately - it's all too necessary to advise professionalism and simple common sense, particularly in a field so dominated by dreams. People as a whole aren't super with the self-awareness thing, and self-awareness is unfortunately very necessary when it comes to successfully presenting that self to others in patent bids for attention. Know your assets, know your work, be confident without being a tool, go forth, and conquer.
The thing is ...
I have heard, personally, and read countless times: "If you can get these things right, you WILL GET ATTENTION." I've heard agents say, if you get these things right, you're ahead of 95% of the queries they see. It is a song oft-sung, and it has a pleasing melody.
It gives a fat whack of us confidence that that's all there is to the magic.
Then we send out several dozen queries, all conforming to these general standards, and - not at all astonishingly - do not receive 100% requests for full manuscripts. Incomprehensible!
No.
The unspoken fact is this: the advice above constitutes only the minimum, and only the beginning. Regardless of how many times I've heard that properly created queries are an extreme minority - and the "if you get this right you are better than ninety-some percent of the queries we see" figure is an often-heard quote, I can tell you - the full scope of a slush pile still leaves that magical ten, or five, or one percent of acceptable queries at a prodigious figure. If an agent receives one to two hundred queries every week, you're still up against ten or twenty other competent queries in that week. And you would be beyond fortunate to find an agent who took on even as many as five new authors in a year. And not all of those new authors' properties even SELL.
So what they're not telling you is that there is still a lot more than just getting it mechanically, professionally correct. There's actually making a connection with the agent - sparking their imagination with your story, your character(s). There's the imperative of how good a story is, how artful your words are, how important it is to tell what you have to tell. There's the chemistry, simply, of getting the right work in front of the RIGHT agent.
The little-known fact is: any given agent might be the right one at one time and the wrong one at another. I've had personal experience with this - an agent I'd love to work with was intrigued with my subject in 2011 - and, indeed, was a guiding force in my revisions. I got priceless feedback, and significant correspondence with this query. A year later, revisions done, this same agent was very frank in saying this wasn't his current area of interest, and it may take a very long time for him to read it again - if he ever does. Even with my work in a better place, the agent himself wasn't in the sweet spot where my work would hit the target for him professionally. Because it's not about "what I like" with agents, and most of them will tell you that very candidly. The market can exert its demands, and any human being may be subject to fatigue with repetition. "I loved Work X so much, but I knew I could not sell it" is hardly an uncommon phrase in agents' blogs. This business - is a business, it's not always about "liking".
The little-known fact is: any given agent might be the right one at one time and the wrong one at another. I've had personal experience with this - an agent I'd love to work with was intrigued with my subject in 2011 - and, indeed, was a guiding force in my revisions. I got priceless feedback, and significant correspondence with this query. A year later, revisions done, this same agent was very frank in saying this wasn't his current area of interest, and it may take a very long time for him to read it again - if he ever does. Even with my work in a better place, the agent himself wasn't in the sweet spot where my work would hit the target for him professionally. Because it's not about "what I like" with agents, and most of them will tell you that very candidly. The market can exert its demands, and any human being may be subject to fatigue with repetition. "I loved Work X so much, but I knew I could not sell it" is hardly an uncommon phrase in agents' blogs. This business - is a business, it's not always about "liking".
You can't make lightning strike, all you can do is set up a lightning rod and prepare, prepare, prepare.
And, keep the faith. The work is the thing. Give it a good vehicle, but it has to speak for itself.
Tuesday, November 20, 2012
Category By Themselves
At Historical Fiction Online, there's a new discussion centering on History's new series about the Crusades. For those who haven't seen the advertising, it centers on the statement that "Of all of the wars fought over religion, the Crusades belong in a category by themselves" - and this statement is the focal point of the discussion.
My post:
The History Channel is a station which also touts a show called "The Men Who Built America" (because, after all, women hadn't been invented in 18th- and 19th-century North America (and that is the only period in which this country's history is relevant - hah)). They also, not for nothing, rarely broadcast anything to do with history at all anymore, much to a lot of electronic "nyah-nyah"-ing discussion and sneering.
It's not like these folks are anyone's idea of a go-to resource for serious historical scholarship. I may even watch - if only to encourage the brand (history over pawn-focused "reality" teevee) ...
My post:
If the point of a tag line is to market a show about the Crusades, a sensationalistic and narrowly interpreted view of history may well be a must. I've seen the ads too, and it's not exactly the stuff of dissertations; it's entertainment. That doesn't make it okay, but to hold this statement to any sort of scholarly analysis is beside the programmers' point. In any case, the statement itself is one of those technically-defensible declarations like saying to a bad actor, "your performance was *interesting*" or "such-and-such (whatever) is unique."
Depending on how one sets up the concept and determination of "category", sure, the Crusades (as K**** points out, there is more than one way to define that designation, too) belong in one by themselves. So does any war, so does any ruler, so does any leaf or molecule or system of planets. It's a pretty meaningless phrase, but it *sounds* heavy with import, so it sells a show. Nothing new - over millennia now, popular perception still trades on certain stereotypes, facile (mis)interpretations, and misconceptions galore. This one, being empty, is probably a less important statement than the hard-trodden regurgitations and tropes that will probably comprise most of the content of the programming itself.
The History Channel is a station which also touts a show called "The Men Who Built America" (because, after all, women hadn't been invented in 18th- and 19th-century North America (and that is the only period in which this country's history is relevant - hah)). They also, not for nothing, rarely broadcast anything to do with history at all anymore, much to a lot of electronic "nyah-nyah"-ing discussion and sneering.
It's not like these folks are anyone's idea of a go-to resource for serious historical scholarship. I may even watch - if only to encourage the brand (history over pawn-focused "reality" teevee) ...
Friday, September 14, 2012
Headline, Forward Motion, Character: Your Book Blurb
Kim also has a VERY good post about the experience and the key points of writing her book blurb. Must-read!
Monday, September 3, 2012
Bad Author Moves
We read the occasional but pretty regular stories about ignorant unsigned authors who throw public tantrums regarding feedback on their works. It's a lot less usual for established authors to use thin veils to scarcely obscure fake identities, with which they then bestow silly praise upon themselves and heap scorn on their peers.
It is, however, quite a good way to earn even more scorn than those shrill, bitchy noobs bring on their own heads. So, congrats, R. J. Ellory, on a very bad idea indeed - and the contemptuous teasing, with your own identity showing regularly, over a course of four years. All class, all the way.
R. J. Ellory. The man who singlehandedly inspired the Crime Writers Association to introduce a code of ethics.
It is, however, quite a good way to earn even more scorn than those shrill, bitchy noobs bring on their own heads. So, congrats, R. J. Ellory, on a very bad idea indeed - and the contemptuous teasing, with your own identity showing regularly, over a course of four years. All class, all the way.
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Author image from The Daily Mail |
Saturday, August 25, 2012
Women Writing War
Recently, I've seen a number of blog posts, articles, and marketing blurbs focusing on women who are writing stories set in or directly putting their characters into war or battle sequences. This is spanning from WWI and back to Alexander the Great, and if the attention I'm seeing indicates market viability (can't help but think it does) it certainly won't hurt me once I have revisions completed and begin querying again. Take a look at this piece, which shows a nice breadth of examples.
Interestingly, some of these works are marketed not by their settings (martial conflict) but by their characters (women's stories) - but it looks like, more and more, that trick is trumped by the fact that some women are writing from the point of view, or centering on, male protagonists. Alexander was Mary Renault's subject starting over thirty years ago, women's prominence in this type of historical fiction is gaining, and in fantasy women have been able to increase their presence for at least the past decade or so.
Hooray for women! *Working away on those revisions*
Interestingly, some of these works are marketed not by their settings (martial conflict) but by their characters (women's stories) - but it looks like, more and more, that trick is trumped by the fact that some women are writing from the point of view, or centering on, male protagonists. Alexander was Mary Renault's subject starting over thirty years ago, women's prominence in this type of historical fiction is gaining, and in fantasy women have been able to increase their presence for at least the past decade or so.
Hooray for women! *Working away on those revisions*
When Ignorance was reviewed, Roberts noticed it was not described as a story about war, but a story about women. It is this critical misapprehension that Roberts suggests has led to the perception that women don't tackle war in their fiction."Jane Austen is often attacked for not being interested in the big issues but when I read her novels, I see she is writing about the battle of Waterloo, men coming home from war, and how middle-class women are dependent on these men."
Sunday, July 8, 2012
I Don't Describe ...
I don't seem to spend a great deal of time describing my characters with exacting particulars. It's something X and I have talked about before.
In an essay about "the visual life of a book" - talking about book trailers, not the actual text - Nina Metz pinpoints the baseline assumptions I go by in my own writing, when it comes to explaining/describing in deep detail:
Vindication!
Also - the link to the article about book trailers. How many of you knew there was such a thing? (I have for some time, but would agree fully with the assessment that they're a bit in the margins yet as marketing devices.)
By the way - a link within this article features a YouTube with Thomas Pynchon's voice. I know some of you will be interested in that!
In an essay about "the visual life of a book" - talking about book trailers, not the actual text - Nina Metz pinpoints the baseline assumptions I go by in my own writing, when it comes to explaining/describing in deep detail:
To read is to engage in an act of imaginative personalization — of the narrative, the images, the setting. Which means any kind of literal video representation is going to run into problems, said Mendelsund. "It's really not fun to be told what something looks like in a work of fiction. So the question is, how much do you show?
"In a way, that's the key to jacketing books: You have to respond to what the key themes of the book are, what the author's project is, but you cannot give too much away. You have to respect the fact that people's imaginations are deeply private."
Vindication!
Also - the link to the article about book trailers. How many of you knew there was such a thing? (I have for some time, but would agree fully with the assessment that they're a bit in the margins yet as marketing devices.)
By the way - a link within this article features a YouTube with Thomas Pynchon's voice. I know some of you will be interested in that!
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